Business owners want to gather as much data about their companies' performance; leads and customers as they can, but they may lack the tools or resources to properly analyze it. Through the right tools and resources, business heads don't have to feel overwhelmed at the amount of information in front of them. Avoid missed opportunities to increase sales and conversions by investing time and your budget in utilizing website analytics.
Here are three major reasons to look into effective analytics and website optimization for your business:
A company needs to understand the buyer’s journey from lead to sales to loyal customer and it’s crucial to have a comprehensive sales funnel to communicate to your staff. According to MarketingSherpa, 68 percent of B2B organizations have not identified their funnel, which could impede on their sales and marketing efforts. Website analytics is one major part of creating a clear sales funnel that could help you track where leads are in the buyer’s journey and whether they are closer to converting or need extra attention from salespeople.
When your website is hard to navigate due to poor design or lacks in proper content management, it’s difficult for visitors to consume content that could help them with their purchasing decisions.
In the MarketingSherpa study, participants said the No. 1 most effective lead generation tactic was website design, management and optimization, accounting for 31 percent of organizations. Website optimization even beat out SEO and email marketing for the best lead generation. Ensure your site is easy to navigate and the flow of traffic leads to your most tactic landing pages that highlight your products or services.
Further, you can analyze the content and the parts of your site that are the most successful at converting leads using website analytics.
Not only can you use analytics to improve the look and navigation of your site, but it also increases the chances of converting leads into customers. When nurturing your audience further down the sales funnel, you'll need to understand which content performs the best and how to reuse or reword existing content to engage with your audiences.
With better engagement, companies have seen lower lead conversion expenses that could in turn be used for other marketing and sales campaigns. Forrester Research conducted a study that found firms that are successful at nurturing their leads see 50 percent more leads who are ready for the sale at a 33 percent lower cost.
Through lower costs and higher sales, your business will be on track for a growing audience and higher profits. Use website analytics and optimization to your advantage and leverage the data you've gathered to build a comprehensive road map to success for your website and company.
ADTACK Integrated Marketing is a partner and locally operated office of WSI, the LARGEST Digital Marketing organization in the world with over 1500 offices internationally.
The WSI Network is really powerful. The network includes digital marketing consultants in over 80 countries, each with their own expertise of local digital marketing trends that are shared through online meetings, and regional conventions.
Creative design attracts engagement. Engagement creates sales. We believe design is critical to your business success, whether it’s web properties, print, signage or business cards.
Our design team will create the right look and feel to attract more business through any platform.
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