Impeccable branding is the key to making customers notice your business. Creating a clear and consistent brand helps customers understand what your company is all about. When developing branding strategies, ADTACK uses brand positioning, taglines, and content development to make your company standout from the crowd.
Brand positioning starts by imagining what you want customers to picture when they think about your company. ADTACK will work with you to develop brand positioning that will set you apart from your competitors, assert your credibility, and keep you relevant to your customers.
Before beginning work on your company’s brand positioning, our advertising agency will analyze your competition. What products and services are they offering? How does it differ from what your company is doing? How are they using brand positioning to appeal to their customers?
Once we determine what makes your company different, ADTACK can begin developing your brand positioning strategy. You need to be able to answer the most important question – why should customers choose your product or service over what your competition is offering? Maybe you offer a quality product at a cheaper price than your competitors. Or perhaps your product is exceptionally tough and durable. There are tons of reasons your company stands out from the rest – ADTACK will help you find your best attributes to guide your brand positioning.
Are taglines and slogans the same thing? While they do share a lot of similarities, there are a few important distinctions between them. Both are designed to convey information in a concise and memorable way. However, slogans are used for a single product or product line. Slogans generally change regularly to reflect the company’s current advertising campaigns.
Taglines, on the other hand, apply to your company as a whole. It sticks with your company as a quick way to let customers know what your company is all about. The message should focus on the core value or essence of your business. You also want the tagline to be unique enough to stand alone. Even without saying the company name, a customer should be able to recognize your business just by hearing your tagline.
Coming up with the perfect tagline is tough – that’s why our advertising agency is here to help you ADTACK it.
Maintaining consistency with your branding should impact everything your company does – including content development. The content your produce and share should fit within your brand’s messaging and ideals. Otherwise, your customers are likely to feel confused.
But remember – consistent is not synonymous with boring. Don’t take the “cookie cutter” approach to content development – ADTACK it by creating content that is entertaining and informative. This will keep your customers engaged and coming back to read more.
Ready to take your company’s branding to the next level? Contact ADTACK today – our advertising agency is here to help your company develop the best approach to achieve your goals. Energize your branding the ADTACK way by calling 702-270-8772.