What Is Digital Advertising?

Digital advertising refers to any advertising that will be viewed on a smart phone, tablet, or computer. There are many types of digital advertising, such as:

• Banner ads on websites and apps
• Social media advertising
  (Facebook ads, YouTube ads, sponsored tweets, and more)
• Videos
• Email advertising
• PPC advertising

In the past, banner ads accounted for nearly all of digital advertising. But people developed “banner blindness” and got too good at ignoring them altogether. Today, companies must find creative ways to get their ads seen in natural, non-intrusive ways.

Tips for Success Digital Advertising Campaigns

At ADTACK, we use several key tactics to help your digital ads stand out from the competition:

• Creativity - Creativity captures people’s attention. Attention leads to engagement, and engagement leads to sales.
• Display - ADTACK will help you optimize your ads to ensure they are prominent and eye-catching no matter what device your customers are using.
• Shareable - Creating content that people can easily share on social media expands your reach and increases your chances of going viral.
• Easy Opt Out - Our team will ensure the opt out process is a smooth, positive one for increased client retention.

Benefits of Digital Advertising

• Cost Effective Advertising - Digital ads are much cheaper than traditional forms of advertising. You can easily customize your campaigns to match your budget.
• Ability to target key demographics - Digital advertisement allows you to directly target your business’s key demographics, improving your odds of engagement.
• Analytics - Thanks to analytics, you can receive real-time data and feedback on your digital ads, allowing you to easily adapt as necessary.
• New Developments - Like any other form of technology, the ways your company can advertise online change every day. There are always new features coming out that can greatly benefit your business.