Paid Search

Want to bring more traffic to your website? One of the main strategies of a customized ADTACK plan uses to draw people to your site is PPC, or “pay per click” advertising. Our PPC services are highly effective for almost any type of business. Find out what this powerful marketing tool can do for you.

What is PPC?

PPC, or pay per click, is a bidding system of advertisement for businesses to display their ads for certain searches. The most common form of PPC advertising is Google AdWords.

Imagine doing a Google search. At the top of your results, there are links at the top of the page that have a little green box that says AD next to them. These usually are directly related to the search term a user just entered. These links are companies taking advantage of pay per click advertising to draw new customers to their websites.

With PPC, you can have your site appearing at the top of the results page when people search for keywords related to your business, even in a competitive market.

If a user decides to click on your link, Google charges you the fee that you bid for, hence the name “pay per click.” You do not have to pay anything if the person does not click on the ad to visit your site.

You can completely customize your PPC advertising campaign, including when it runs, setting budgets, and your targeted keywords. ADTACK will help you avoid common mistakes so you can maximize the results from your PPC search engine ads.

Do people really click on ads?

Short answer: Yes, otherwise they would disappear. Google, and other search engines ensure that PPC ads are relevant to the searcher.

If the ads were placed with no regard for what someone is actually looking for, their success rate would plummet. Users would be annoyed by having to scroll past useless ads to find the information they need.

However in pay per click advertising, Google carefully matches the ad to the person’s search using keywords ensuring that the content of the ad is relevant to the search query.

When ads offer useful information about the search, users find a PPC ad to be convenient and helpful, making them much more likely to click through and become your customer.

Does PPC actually work?

Yes! Pay per click advertising campaigns are a very effective way to draw more people to your site.

PPC is a unique form of advertising. You are reaching out to someone who is already actively looking for something related to your products and services. This greatly increases the number of click throughs you will get, as well as better quality leads. The small fee you pay when the click on your link is well worth the returns you will see from the new customers you attract.

The other great thing about PPC campaigns are that they are easy to use, no matter what your budget is. You can set monthly limits, so you don’t have to worry about spending more on clicks than expected.

Ready to put your business at the top of search engine results? ADTACK’s PPC services can help you generate more leads to your site. If you’re ready to get started, give us a call today at 702-270-8772.

We’re ready to help you ADTACK your digital marketing.

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