The sales enablement process consists of information, tools, technology, and content that can help your sales team operate more effectively. Ultimately, the goal of sales enablement is to produce more sales at a higher rate. To accomplish this goal, you need to help your sales experts identify when and how they can more effectively engage potential buyers.
Your sales team may have to alter some of their behaviors, or they might need to understand how they can use past sales data to increase their sales rate. Here are some of the most important components of the sales enablement process.