The Advantages of Working with an Experienced SEO Company

SEO: What is it and why do you need it?

SEO, short for Search Engine Optimization, it a set of best practices used to improve your website’s visibility in search engine results. The goal is pretty basic. When a potential client or customer searches for a service you offer, SEO should help your business show up on the first page, if not the top, of the search results.

Types of SEO

Content-based SEO

Content-based SEO is one of the most valuable tools that your business can use to convert to leads and possible sales. Content can help you attract more traffic which means a healthier bottom line.

Content-based SEO includes the keywords in your website copy, social media posts, blog post subject relevancy, internal links, external links and more. Optimizing and maintaining content takes quite a lot of time and work but the results are well worth it.

As technology evolves, Google evolves alongside of it. Formerly, search results were determined based off of an exact match keyword.

Now, Google, and other search engines, consider the relevance and best fit answers over number of keywords on a page. User intent and customer experience has taken the forefront of search results.

With your customized ADTACK plan, your company may see startlingly rapid growth in traffic and customer conversions when technical and content-based SEO work properly together.

Technical SEO

Often ignored, technical SEO applies to the configuration of your website and serves as a technical foundation for how Google and other search engines find your site.

In other words, technical SEO covers:

  • How your site is built
  • How fast it loads
  • Mobile functionality and responsiveness
  • AMP pages
  • HTTP header responses
  • XML Sitemaps
  • Technical descriptions such as meta tags and page names
  • And other ‘behind-the-scenes’ actions

Why is SEO important?

In today’s competitive market, effective SEO marketing is more imperative than ever. If you are unfamiliar with SEO or how it works, it is vital to seek the assistance of a professional Las Vegas SEO company that can help you create a website that increases traffic and customer conversions. Millions of users use search engines every day, and the number of questions, answers, solutions, and other things people search for is limitless.

SEO is essential because:

  • Attention. Most people don’t make it past page one or two on results pages.
  • Ease. Customers will leave a website if it doesn’t load quickly enough or if it’s difficult to navigate.
  • Trust. Having your business in the top results for keywords the user is searching increases his or her trust in your website.
  • Competition. If two websites offer the same thing, the site that effectively utilizes search engine best practices is more likely to attract more customers and sales.

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