Since the early days of film and television, businesses have used video to advertise their products. While commercials are still commonly used, video marketing has really boomed over the past few years.
Today’s consumers enjoy watching a wide variety of video marketing, ranging from product demonstrations and tutorials to live streams. At ADTACK, our Las Vegas video marketing services are designed to help you effectively reach out to your customers in new and exciting ways.
Just like SEO is necessary to get your website noticed by search engines, video optimization is essential if you want people to be able to find and view your videos. ADTACK uses a variety of techniques to optimize your videos for websites and social media. The first step is to write video descriptions and tags that are focused on keywords. Google uses this information when suggesting your video in search engine results.
But a brief video description and a few tags can only tell part of the story. Uploading accurate transcripts of your video is highly effective. The more information Google has about your video, the better it will be able to recommend it to searchers, since your transcript is able to target more keywords than you can reasonably use in the tags. Transcripts can boost your ranking in search engine results, making it more likely for potential customers to click through. And once they click through, they will be more likely to spend more time watching your videos, which improves your “time on page” metrics.
Although they both contain the text for the video’s audio, closed captioning is not the same thing as a video transcript. Video transcripts are posted as a long text, generally in the video description box. Closed captioning is shown on top of the video, played line by line in sync with the video and audio. Sometimes closed captioning is a feature that users can toggle on and off, while other times the captions are directly imbedded into the video.
Closed captioning significantly improves accessibility for the deaf and hard of hearing, as well as non-native speakers of the language. There are also lots of people who enjoy using the closed captioning instead of turning on the audio. For example, they may do this to enjoy a video in a public space where they might not be able to listen to the audio.
Thanks to apps like Facebook Live, Instagram Live, and Periscope, live streams are the latest trend in video marketing. Get ready to ADTACK this new trend by streaming Q and As, special announcements, live events, and more.
Videos are a powerful marketing tool – and their influence is growing rapidly. If you aren’t already taking advantage of this wonderful opportunity, now is the time to do so. ADTACK will help increase your video views with our proven video marketing services. Give us a call at 702-270-8772 so we can discuss the video optimization techniques that will work best for your company.